Thursday 2nd October 2025
Thursday 2nd October 2025
You’re racing to launch a new product. The formulation is perfect, the marketing campaign is ready, but the packaging artwork is stuck in a labyrinth of endless email threads, conflicting feedback, and the looming fear of a regulatory misstep. A single missed comma or an incorrect barcode can mean costly reprints, delayed launches, and missed revenue.
For emerging brands, this “packaging chaos” is a familiar nightmare. Enterprise-level solutions are often too bulky and expensive, while makeshift solutions like email and spreadsheets simply can’t keep up.
That’s why Esko, a global leader in packaging solutions, has launched WebCenter Go—a game-changing SaaS platform designed specifically to help growing brands tame the complexity of packaging management and get to market faster, with confidence.
WebCenter Go is a cloud-native, scalable Software-as-a-Service (SaaS) platform that centralizes and streamlines the entire packaging and label development process. Think of it as a dedicated collaboration hub for your New Product Development (NPD), regulatory affairs, and marketing teams.
Unlike its enterprise-level sibling, Esko’s flagship WebCenter, WebCenter Go is built to be lighter, more intuitive, and rapidly deployed. It provides the essential, powerful functionality growing brands need without the complexity they don’t, making advanced packaging management accessible to teams of all sizes.
“Tailored for in-house packaging production teams of emerging brands, WebCenter Go is a lighter, more intuitive alternative to enterprise-level workflow systems,” said Esko Chief Product Officer, Srinivas.
Inefficient Review & Approval Cycles: Eliminate the endless email chains and version confusion. WebCenter Go brings structured, transparent workflows to the review process.
The Risk of Costly Errors: Manual checks are fallible. A missed allergen warning or an incorrect ingredient list can have serious consequences. WebCenter Go bakes accuracy into the process.
Slower Time-to-Market: Delays in packaging directly delay your product launch and revenue. This platform is engineered for speed, from initial design to final approval.
Hit the ground running. Instead of building processes from scratch, use pre-configured templates for different packaging types to guide your team through review and approval steps. Customize checklists to match your unique requirements, ensuring nothing is ever missed.
Make feedback clear and actionable. The platform’s integrated proofing tools allow stakeholders to mark up artwork directly, compare versions side-by-side to spot subtle changes, and even visualize the final packaging design in 3D—all within a single, unified platform.
This is a standout feature. Esko Comply is an intelligent AI tool fully integrated into WebCenter Go. It automates the tedious and critical task of regulatory validation. Simply set your rules, and Comply will scan labels and packaging to flag:
Missing or incorrect allergen declarations
Invalid barcode values
FDA formatting violations
And other potential errors
This is like having a hyper-vigilant quality inspector working 24/7, drastically reducing human error and compliance risks.
As a true SaaS solution, WebCenter Go requires no complex IT infrastructure. Its intuitive interface means your team can adopt it quickly, and because it’s pre-configured, you can start seeing benefits almost immediately.
“With pre-built templates, transparent workflows, a user-friendly interface, rapid deployment and the flexibility to adapt, WebCenter Go is the ideal packaging management solution for growing brands,” emphasized Srinivas.
WebCenter Go is purpose-built for growing businesses that need to professionalize their packaging operations without the overhead of an enterprise system. It’s particularly ideal for sectors where compliance and speed are critical:
Food & Beverage (F&B)
Nutraceuticals & Supplements
Beauty & Personal Care
Contract Manufacturing
Agrochemicals
The chaos of packaging management doesn’t have to be a barrier to your growth. Esko’s WebCenter Go provides the modern, accessible toolkit you need to collaborate effectively, eliminate errors, and accelerate your path to market.
Take the next step in simplifying your packaging artwork management.
Esko is hosting a free live webinar on Thursday, October 16, 2025, at 4:00 PM CET, to demonstrate how WebCenter Go can make your artwork management faster, easier, and more reliable.
[Click Here to Register for the Free WebCenter Go Webinar]
(https://www.esko.com/en/webinars/webcenter-go-launch)
During the webinar, you will:
See a live demo of the key features, including Esko Comply.
Understand how it can fit into your existing processes.
Have the chance to ask questions directly to Esko experts.
Don’t let packaging delays hold your brand back. Secure your spot today!
